BlackBerry Ltd has unveiled a new Android-based handset , a device combining Alphabet Inc's popular software and broad app catalog with the Canadian company's security and productivity features at a lower price.
The
faded smartphone pioneer is hoping the DTEK50 will sell in greater
numbers than the Priv, its first phone using the Android operating
system, which Chief Executive John Chen has said suffered because of its
high price.
The
company said the 5.2-inch touchscreen-only DTEK50 is available from
Tuesday for pre-order from BlackBerry's online shop in the U.S., Canada,
UK, France, Germany, Spain, Italy and The Netherlands for $299. It
plans to begin shipping the device on Aug. 8.
"This
is a good marriage of proposition and price point for enterprises,"
said John Jackson, an analyst at International Data Corp.
Shares
in the Waterloo, Ontario-based company were up 1.4 percent at $7.18 on
the Nasdaq and rose 1.6 percent to C$9.50 in Toronto.
At
its November launch the Priv, which features a slide out keyboard, cost
$699 without a contract in the United States and C$899 without a
contract in Canada. The company trimmed the Priv's price in April.
Calling
the DTEK50 "the world's most secure Android smartphone," BlackBerry
said it will alert users if someone is making remote use of its camera
or microphone, or accessing the phone's location information.
BlackBerry
did not announce any distribution deals with major U.S. carriers, with
initial U.S. sales instead expected to come mostly via Best Buy Co Inc,
Amazon.com Inc and BlackBerry's own online store.
Canada's biggest wireless carriers will all sell the device.
"The
lack of specific detail on operator channels outside Canada says that
there's still no path to massive volumes," IDC's Jackson added.
BlackBerry
recognized sales of roughly 500,000 devices in the three months to the
end of May, down from some 1.1 million a year earlier as demand for its
aging product portfolio sunk.
Once
a dominant force in smartphones, BlackBerry now holds just a sliver of
the global smartphone market. Earlier this month it said it would cease
production of its Classic handset, which uses its own BlackBerry 10
operating system.
Chen
last month expressed confidence the company's trimmed-down handset
business can turn a profit by a self-imposed September deadline, even as
some analysts urge the company to ditch the unit.
A third Android device is expected from BlackBerry in the coming months.
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