This is James Bond's new Omega Seamaster 300 watch from SPECTRE

Bond's timepiece since 1995's GoldenEye has been an Omega Seamaster, to celebrate Bond's naval heritage (he was a commander in the Royal Navy in Ian Fleming's books). This time around, for the first time, a Seamaster 300 exactly the same as the one Daniel Craig wears in the film SPECTRE will go on sale as a limited edition.

Driven by the "highly innovative" Omega Master Co-Axial calibre 8400, the watch features a bi-directional, rotating diving bezel, made from black, polished ceramic. Omega's LiquidMetal 12-hour scale lets you set time for another zone. There's a "lollipop" second hand, and the strap is a dashing, five-stripe, black and grey NATO affair, with a 007 gun logo engraved on the strap holder.

Now hang on, does that mean Bond in the film has a Bond logo on his watch too? Because, as we noted above, that would be weird. It's like they're breaking the fourth wall and acknowledging he's a fictional character. Unless the implication is that the 007 gun logo is AN ACTUAL LOGO USED BY MI6?

This seems unlikely to us.

Anyway, each watch has its own unique serial number engraved on the back along with the SPECTRE film logo - which again, we would question whether that would be on a real spy's watch, but at least it's not visible in this location.

This special timepiece will be "available in selected boutiques" from September. It's limited to just 7,007 pieces, and the clock is ticking on how long you've got to purchase one. Price is TBC but unlikely to be cheap, given that a standard Seamaster 300 costs £2,000-£3,000.

Here's a picture of Daniel Craig looking at one, and also modelling one, both at Omega's factory in Villeret. We're assuming he won't have that beard in the film.