Two of the tech world's biggest brands redesigned their logos this year: Lenovo in June, and Google just a couple of days ago. Both already had a slanted 'e' in their original designs, but after the overhaul, their 'e's have grown remarkably similar. The angle of their slants is now identical. The similarity is nothing more than a coincidence, of course, but it’s certainly a cool one that could provide some visual synergy between the two brands when they work together.
When we asked type designer Tobias Frere-Jones what he thought of Google's new logo, he concluded his remarks by saying "I really hope this ‘e' does not become a thing." Well, two big tech companies are now using it, and there are plenty of others outside the tech sphere too, so maybe that 'e' is indeed a thing already.
Google's new logo on the left, and using the Lenovo 'e' on the right.
Lenovo's new logo on the left, and using the Google 'e' on the right.
Source : The Verge
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